Singles vs albums, this has definitely changed a lot over the past five years. Majority of the time, you are always going to get more for your money when you buy in bulk, and generally speaking, that is the same for recording. The question is, however, should you be releasing them all at once as an album or should you release singles?
In today's world of streaming, it is singles for the win. Sure if you really want to, then you can put all of the singles together and put out an album after you release each song.
Here are three reasons to release your songs as singles:
1. People have less to detract their attention. When you release a single, so one song, the focus is your one song, it's not the other five on your EP or album. When someone is focused on the one song, they can pay attention to it, decide if they like it and then start streaming it. Giving your audience too much choice at one time means that you have to consistently be creating more, whereas if you...
Networking, for me, feels like death! I am what I like to call an introverted extrovert, I can be an extravert when I need to be, but in general, I like to keep to my own very small group of people.
In the music industry networking is a crucial key to your success. You know the saying "It's not what you know, it's who you know?" well, the thing is, that is kinda true. Let me give you an example. There is an after awards party happening and I decided to head home early, but my other artist friend chooses to stay and mingle with everyone, this particular night the head of a well respected radion station happens to be there, my friend spends 10 minutes with this person, he gives he a card and says let me hear your music. That is an opportunity I missed out on, I didn't do the networking, and now she has a relationship with them, and I don't.
Here are three reasons why you must network in this industry:
1. People are more willing to do more. People will go the extra...
In the beginning, you don't have to pay for everything! I had a professional do all of my graphic design work for years! It cost me a fortune, of course, it looked great, but then I found a platform that is consistently developing and improving and now I use it for everything!
CANVA - It is my most favourite program, I use it for everything, and it is easy. I used photoshop for a while, and I found it so time-consuming and I really didn't want to spend all of that time getting my head around such an in-depth program. That's when I discovered Canva, a design platform that can do almost anything that you will need.
Album covers, posters, social media posts or banners, website banners, logo's, social media calendars, anything that you need, Canva can do. I know this because I have tested its limits, and while it isn't photoshop, it will do what you need without the headache of trying to work out how to pilot such a program.
When you are an indie artist, you need to...
I should start by saying that endorsements are getting harder to come by and they are being replaced by what they call "artist deals" which is a discount offered to an artist by a company on a product.
Scoring an artist deal can be extremely helpful for an independent artist because any savings that we can make can be put back into our career, but the question is, how do I secure one?
Throughout my years in the industry, I have been lucky enough to have been offered many artist deals, endorsements and sponsorships, and there is always a way to go about them.
Here are 3 tips:
1. Build your social media consistently. Companies are asked all of the time for deals, endorsements or sponsorships, so you really need to stand out. Even if you haven't done as much as someone else in the industry, the one thing that they are looking for is how you present on your social media, how much traffic you drive to your pages and how successful you appear. So building up your social media,...
What the hell is the difference between a record deal and a distribution deal?
I used to have no idea, but when I signed my very first record deal, I quickly learnt the difference between the two of them. Here is what they are and what you need to consider before ever signing one:
Recording Contracts. Record deals or recording contracts aren't seen nearly as much as they once were. A record deal is a contract between you as an artist and the record label, not always, but usually, a record contract is where the label will pay for you to record your album, they will also pay for the distribution and the marketing of the product, this also means that they own the copyright in the records and also the masters, meaning they can do pretty much whatever they choose to with your music until the end of the contract. They can put it on the shelf never to be released if they want to.
I was fortunate with my recording contract; I was signed with a great label who worked very hard...
You can't be on every social media platform effectively. Now if you notice, I didn't say that you can't be on every social media platform, I just said you couldn't be on every platform effectively! Why not? Here's the thing! It's always better to do minimal things well rather than many things mediocre. Now I am coming to you from experience here! I have always smashed out of the gate at full force and eventually I would run out of steam, which in the end is far more detrimental then having never started.
I have three reasons for you to choose your social media platforms carefully!
1. It's quality, not quantity. When you are building your fanbase and connecting with your fans on your platforms, they want the best of you. You will often see tips on how to grow your social media. They will always include "post quality content", and the reason for this is quite simple. There is so much content being generated in the world today, and that gives your audience a lot of choices,...
I want to say with certainty that you don't need a film clip.. but I just can't say that. After seeing the growth in my own music career and I don't just mean with fans, but I am talking about growth in all aspects of my business, I have come to realise that the nine film clips that I have done have played a massive role in my career and income stream.
Here are 3 strong reasons for having a film clip!
1. It's a great marketing tool. Most of us are visual, and although we love to listen to music, nothing sells music more than being able to watch a story along with it. When you are applying to play at a festival, or a particular gig or you are trying to sell yourself to someone, a film clip is one of the strongest marketing tools you can have. A venue, festival or potential client is going to want to know not only what you sound like but how you present, and if you have a killer film clip, this will go a long way to sealing the deal.
2. It helps build your...
Do you ever wonder how music ends up on a Spotify playlist? I have been included on several Spotify and Apple playlists, which helped with boosting my streams and growing my fanbase.
As you can imagine, there are many artists on Spotify; I'm talking more than a million! So as you can appreciate, it's not that easy to score a spot on a Spotify playlist, but that doesn't mean it's impossible.
Here are 3 ways to improve your chances of landing a spot on a Spotify playlist.
1. Pitch straight to Spotify. Direct playlist pitching is the best and most straightforward way to get your music onto a playlist. If you haven't already, sign up and link your Spotify artist profile to Spotify for Artists. Then head to the Music tab of your Spotify for Artists dashboard and choose 'Upcoming'. From here you can select the release you'd like to submit for playlisting.
There are a few things to remember when pitching your song.
- You can only pitch music that hasn't been...
So we know that a brand is everything that you encompass as an artist, and I always babble on about how important it is to grow your brand. Well, there is a reason for that! Your brand is worth money! If you purchase a house, more often then not, you will build equity over the years that you own the property. Just like the equity in your home, you can build equity into your brand.
Yep, that's right! Your brand is an asset! Meaning, it works to bring you the dollars! Here is an example:
Artist A is an extremely talented artist who engages really well with a crowd, can sing like no one else on the planet and has a polished overall look, but, not many people know him as he doesn't market himself or concentrate on the growth of his business, he prefers to focus on his craft.
Artist B is a decent artist, who engages with the crowd, vocals are ok, but they are unique, and the overall look is pretty good. They aren't as talented as Artist A and haven't been playing...
I had this one student, she was 24, and she looked me dead in the eyes and said "I am so scared that I have left it too long! I think I'm too old", mind you at the time I was 31, so I was utterly horrified. If you think you're too old at 24, then I must be over the damn hill! If you stopped worrying about your age and applied that energy to your career, then you might get there a hell of a lot faster!
It is a question that I do get asked repeatedly. So many people are scared that they have missed the boat, missed their chance at success, I tell them all the same thing, you haven't!
Here are 3 reasons why you are not too old for a career in music:
1. Define your idea of success. Firstly, you need to define your idea of success. What do you need to achieve within your career to make you feel like you are successful? Without knowing this, or spending some time figuring this out, then it's challenging to know when you have succeeded. So get clear about your definition...
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