If you're like most musicians, the one question we are asked .. like .. a lot.. is "So .. do you have a plan B?" I have worked very hard on the perfect response to this unbelievably annoying question. My answer is "I'm too busy working on my plan A to even consider a Plan B"
Now, I must admit, being a mum myself, every part of me hopes that if my children want to follow in my footsteps, that they would have a plan B. It also takes every part of me to remember that I want what is best for them, not what society has taught us to think is best for them.
I believe that you don't need a plan B but only if you understand the following things:
You need a strong plan A. I don't like to waste my time planning a backup plan, I want to spend all of my creative energy planning my future, doing what I love. My favourite saying is "Failing to plan, is planning to fail". This is so true. When I talk about having a plan (and I talk about it a lot), it's so you have a strategy to follow,...
"Link In Bio" could very well be the best marketing tool that you can and should include in your social media bio. Social media such as Facebook, Instagram, Twitter, Tik Tok etc. are platforms that help you communicate with your audience. However, because they are at the mercy of the algorithm gods, it's never a good idea to put all of your eggs in the social media basket.
As you build your audience across multiple platforms, they must have a way of linking up to each other, and on some platforms like Instagram, it can be difficult. As you grow your audience, you need to be able to direct them to your music and products without having to post about it daily. This tool allows us to do that.
1. What is "link in bio". If you ever see "link in bio" written on any of your social media platforms, then it is referring you to the bio on the page. Within the bio, there will be a link, or we also call it a URL. When clicked, this link takes the audience to a page that...
After chatting with Perrin Finlay-Brown from Market The Music, we now have an understanding of what a brand is and why we need one! Perrin is a marketing professional with over a decade of experience working with branding and has combined his talents for marketing, management and graphic design to create a company that develops and promotes the career of an artist.
I asked a plethora of questions relating specifically to independent artists and their need for a brand. Here are the key takeaways:
1. What is a brand? A brand is the way in which you present your package as an artist to the market. The holistic delivery of that package will help you carve out your little space within the industry. This means analysing yourself and creating a brand from who you are. Looking at everything from the sound that you have, the way you dress, how you talk, the way you interact with people and generally how you present yourself.
2. What is a...
To be successful in business, you need an audience to sell to; every business needs clientele. Who is a musician's clientele? It's our fans. Without fans, we wouldn't be able to have a profitable career. Your Music is a business, and we need to treat it as one. Aside from always creating, we also need to be always promoting, building your brand and growing your fan base.
Certain things need to be put into place to guarantee the growth of your fanbase, and beyond implementing these, you also need to be consistent. Without consistency, there is little to no hope of growing your fan base.
1. Know who you are and who your target audience is. Knowing who I was and who my target audience is, took me a very long time to learn but knowing who you are as an artist will then allow you to focus on who your target audience is. Why is your target audience so important? Remember, you are looking for potential fans that will be interested in your style of music,...
So you've decided to be an independent artist! congratulations on starting up your small business!. It is essential to have the right mindset straight off the bat. Artists are generally very creative people so when it comes to the business side of music, we often sweep that under the carpet and, by doing so, we significantly reduce the chances of making a profit much less a sustainable living income.
To be successful in the music industry, you must conduct your music dealings as a business, meaning that you will have to split your time between being creative and becoming business savvy.
There are many benefits to being self-employed, aside from getting to be your own boss, there are many financial benefits, especially at tax time, which is why you need to be organised and structure your career as a business. Unfortunately, a lot of artists, including myself, think they can depend on just releasing their art. We don't often consider timelines, planning, expenses, income,...
If I really, truly did have a dollar for every single time someone told me that they could make me famous, then I would have been famous by the tender age of 20, But alas, here I am, successful yes, but no Keith Urban or P!nk. I have been promised everything from being the next Britney Spears, to signing with a major record label when I was a teenager, oh and my favourite, a spot on The Ellen Show. These days I carry myself with a confidence that just tells those people not to try it on me, it won't end well.
So what about you? Is it different for you? Will it happen to you? Well, it's not entirely impossible, it's just really, highly unlikely. I'm not saying don't follow up on any leads you're given (that's if they give you more than just their word) all I am saying is, don't get too excited, don't be pessimistic, just put your realist hat on for a moment and ask yourself, ok have I really hit the jackpot and found someone that can launch me into the stratosphere? As I said,...
I started my journey as a singer when I was really young, like, too young! I never really had a chance to develop who I was as a person away from the music scene, so I guess you could say, the music industry shaped the person I am today. I haven't always liked the person I am, but I have grown to love who I am and more importantly, I have grown to understand the importance of treating others the way that you want to be treated, and that is a crucial factor in being a successful artist.
The music industry is a community, and to be successful you need to be motivated to work just as hard as the people on top, you need to build your self-confidence and work on these 5 qualities.
1. Authenticity. If there is one thing the music industry is good at, it's spotting a fake! Walking around with a fake attitude and telling people what they want to hear is like walking around with a really poorly applied fake tan, you know it's not a real tan, everyone can see that it's...
It was in times of uncertainty, difficulty, fear and hardship that some of our most successful businesses were created, and this time is no different!
Had I not experienced this myself, then I would never say it, but COVID-19 has changed the music industry, and I think it's for the better. Of course, it is completely heartbreaking that we have lost businesses throughout the course of the virus and of course, the economy is suffering majorly, but when this all dies down, and things begin to return to whatever our new normal may be, one thing will have changed, one thing will have improved and that one thing will open up a world of business opportunities for the music industry.
COVID-19 has forced us to move online! A portion of the world has refused to be online, and right now if they want to enjoy at least some of the luxuries they have had in the past, then they need to follow. What does this mean for the music industry?
I've tried to be just about everyone else other than myself, and it wasn't until I decided just to be me did things start to happen for me. It took most of my life to be ok with being myself, but when I kept failing at trying to be someone else I realised, maybe I'm doing something wrong. It turns out that being yourself is actually the easiest one to choose. In fact, it's the only one you're qualified to be!.
When you live your life trying to be anyone but yourself you run the risk of creating a version of you that no one, including yourself, will like, and that can have a negative impact on your overall health.
Here is what you might feel if you're trying to be someone else:
1. You might feel like a fraud. I thought if I just copied their music style, or her look, her sound, their Instagram page or their personality then maybe people will like me, it's working for them right? Yes, it was working for them, but when I tried to do it, it felt weird, it...
Do you want to be an independent recording artist? Gig, tour, write or record? It can be really overwhelming and hard to know exactly where to start. Here are the first 3 things that you need to do to kickstart your career.
1. START. Starting can be the hardest thing to do but if you don't take the plunge and start, you will wait until you think you're ready or good enough and that will probably be never! So start! Start with the easiest thing that doesn't cost any money! Start building your profile. This means getting out there in front of anybody and everybody. Create social media accounts and start uploading pictures and videos, start live streaming. People need to know who you are!
2. PLAN. Create a plan. Think about what it is that you want to achieve as an artist. Do you want to gig or perhaps tour? or are you wanting to release music? Or perhaps you want to do all of the above. Spend an hour creating a plan that sets out what you want to achieve and stick to it.
Learn to release your music like a pro with this FREE training so you can grow your fanbase and get paid with this super easy step-by-step FREE training!