How can I be a successful independent artist? This is a question I am getting a lot lately. To answer the question, I think you first have to know what an independent artist is.
An independent artist is an artist that is not under a contract with a record label. An independent artist is also known as an "indie artist". Independent artists produce their own music and these days look after most aspects of their music career. But fundamentally, an independent artist is not signed with a record label.
Now, how can you be an independent artist?
It starts with a decision. Do you want to be an independent artist? Many artists will jump at the opportunity of being signed by a label; however, they don't take the time to consider the pros and cons of being signed to a label. Now, while I'm not breaking down the pros and cons in this blog, it is a decision that you need to make when you decide you want a career in the music industry.
There are many hats that an...
If you're releasing music, most would assume you have an audience to release to, right? But what if you don't? Should you still be releasing music? Well, I think you have 2 options.
Option 1: Don't release your music until you have built up a fan base of people that will be ready to listen to your music, share it and support it. That used to be my only answer, but there is another option.
Option 2: Change your mindset around the goal of your release. Most of us release music because we want lots of people to hear it, share it, buy it, but what happens when we don't know lots of people, or we don't have the support of lots of people when we release it? I'll tell ya... nothing .. nothing happens! I know because I've done it! But it's what I did after the release that mattered!
Instead of releasing my music and hoping and praying people would hear it, the radio would play it, and it would go viral, I used it as a marketing tool to build my fan base. Instead of doing...
A study performed by MusicTank and the University of Westminister found that 68.5% of respondents stated they experienced depression. They found that musicians are three times more likely to experience depression or anxiety. The main reasons found were:
Poor working conditions
A lack of recognition
Physical impacts of a musical career
Being a woman in the industry
Mental health is something that many of us don't like to talk about. But the impact of poor mental health is so devastating that I often talk about it within my family and circle of friends and in these blogs. The more we talk about it, the more we know that we aren't alone.
During covid especially, our mental health took a real knock. So many of us in so many different industries were impacted. But as musicians, we were not only faced with having no money, not being able to afford to live, and the pressure of finding alternative work, but our creative brains weren't being nourished, which in turn...
Goddamn, this one annoys me so much! The number of people who say to me, "well, you couldn't be going too good, I haven't heard of you" like the definition of success in their minds is when they have heard of you. It's completely ridiculous and frankly drives me nuts!
I put out these videos for you, and they include a ton of tips and advice, just stuff that I have learned during my career that spans over 25 years. Am I famous? No, I might be known in some circles, but I'm not famous. So should you discredit what I have to say based on that? If you did, you should probably stop watching most YouTube channels because the people who often want to help and give you advice or tips know what they are talking about, but they aren't famous.
I don't want you to get caught up in believing that you are only successful once you're famous. The truth is, most of us will never achieve that level in our lifetime. That's not to say you won't. But, if you define your success as being famous, you...
Have you got good songs, but the radio stations just aren't playing them? There could be many reasons for this, and over my career, I have seen many different reasons for radio stations not playing songs, even though they are great! This used to drive me insane! I would hear the music on the station and think, my stuff sounds heaps better! So why the hell are they playing this, but they won't even give me 2 seconds to hear my stuff?
You have to remember that sometimes, it doesn't come down to how good your music is, which is an unfortunate truth about the music industry. Don't get me wrong, you still need to create great music, you still need to put out your best work, and it needs to be of high quality, but just know that sometimes, it won't be enough. You have to do the work.
The first step is to have good quality music and songs because if you don't, your chances of landing on a decent radio station diminish.
Let's look at three reasons radio stations aren't...
You need to be a lot of things in the music industry to be successful, but is attractive one of them?
Being attractive is subjective, while one person might think you're attractive, another might think you're butt ugly! So I don't believe that being attractive isn't something you must have to be successful. BUT! There are some things that you do need when it comes to looks.
Here are three attractive things that you need to have to be successful in your music career.
Your own look/image: While you don't have to be your standard "attractive" artist, you do need to have a "look" that is unique and true to you. This also forms part of your overall "brand", yep I know, there's that word again! Branding is super important for you as an artist because you're establishing a brand, just like "Nike" or "Apple". Keith Urban, Pink, Adele, Taylor Swift are all brands. These artists look a certain way and are firm in what they believe. Their music is true to who they are,...
Over the past few months, I have noticed that there tends to be a little bit of confusion around what an independent music career is. So, in this blog, I want to clarify what an independent music career is.
At a fundamental level, being an independent artist means that you do not have a partnership or relationship with a record label. This means that you doin all the stuff yourself!
Independent artists now make up almost 40% of the GLOBAL music industry. The evolution of the internet has allowed many artists to start and grow wildly successful music careers themselves.
Independent artists will generally look after the following things in their music career:
1. Recording and distribution of their music - An indie artist is responsible for organising the recording and distribution of their music. This means they find and then pay someone to record and produce their music or do it on their own. They must also pay a distribution house like TuneCore or Distrokid to...
Goddamn, it's soul-destroying when your family and friends don't support your music career.
"It's not a real job", or "maybe get something to fall back on", or "maybe it can just be a hobby" or my favourite "there's no money to be made in music". It's not too bad hearing this from people you don't really know, or perhaps in passing conversation, but it's a whole different story when it's coming from someone you love, perhaps a close friend or family member.
They just want what is best for you, but the problem with wanting what is best for someone else is, how does anyone else know what is best for you? Only you can truly understand what is best for you, what you need to be and do in your life to feel fulfilled. It's always tough to hear criticism about the things you love, but just remember that generally, with friends and family, it is coming from a good place; therefore, you can take what they say on board and still make your own decisions.
Remember this; you...
So you wanna be a rockstar? Ok, maybe not a rockstar, but you are looking to sign with a record label of some kind, whether that be an Independent or Major label.
Firstly, I want you to think seriously about whether this is something you definitely want. As an independent artist, you have control over your career and the money it brings in, and this isn't necessarily true when you sign with a label.
I was an independent artist for many years until I signed with a record label in 2018. I was fortunate that they were an Independent label, and they treated me very well. It was only that I decided to move into the world of sync licensing that I had to part ways with them; otherwise, I would still be signed now.
I learned a few things from my time with the label and my manager at the time, who I am still great friends with today.
In this blog, I share 3 things that a record label looks for when considering signing a new artist. If you don't have these 3 things, then...
If you are only just starting in your music career or looking at getting into the recording side of your career, the process can be daunting. There are so many different terms, expectations and things to learn that sometimes most of you will put it in the too-hard basket and either pay someone a bunch of money to help or ... just simply give up.
Now, I don't want you to do either of those things, and that's why I create these blogs for you. I want to save you money, and I want to encourage you to grow your career, and keep going, even when the going gets tough.
One of the questions I am asked often is, "what is music distribution, and do I need it?"
So in this blog, I will give you the simple form answer to these questions.
1. What is music distribution? It's exactly what it sounds like. It's distributing your music. Ok, let's go a little more into that.
What do you need to do next when you record your music and have the finished product? You need to...
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