I think for most indie artists, the topic of money is a sore one. We create music first and foremost because we love it, and most of the time, any kind of income is a bonus, but at some point, we need to make money!
So when I released my first album ten years ago (after my first one as a kid), I wanted to do it properly. So I went to the bank, and I got a loan for 40k. I was scared, but I knew that I needed to invest in myself to make this first release a success! I needed to release with a bang.. have the album bring in all of the adoring fans, race up the charts and make me an instant star. Instead, I wasted pretty much all of it. Thankfully I had a pretty decent first album regarding the quality, but the release overall was a total flop. I felt like crap, an absolute failure!
After my first release, I was pretty devastated. I wanted to give up, but anyone who knows me knows that I was born with an inherent inability to give up, even when I probably should.
Ok, before I get into this, I want to fully disclose that this idea and lifesaver is the best piece of advice I have ever taken. It comes from Graham Cochrane, the owner of the recording revolution, business coach and entrepreneur.
Now I am well aware that when I give you the advice, most of you will dismiss it, or you’ll have an excuse or reason for why you can’t do it. But this one piece of advice changed the way I do everything, and I credit it to my success and ability to stay focussed, motivated and dedicated to my life goals.
Alright .. here goes! Once a year, plan to get away! Just you, it doesn’t matter where just somewhere away from your usual creative space. This is time for reflecting on the year that has passed and planning the year ahead.
Here’s the thing, we think about achieving something, get super motivated and then the flame burns out, and we spend the rest of the year doing a bit here and there and throwing spaghetti at the wall...
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