When it comes to social media, indie artists tend to think that TikTok, Instagram and Facebook are the be-all and end-all for promoting their music. But that couldn’t be further from the truth. While they all help, focusing on one platform isn’t a smart marketing tactic. It’s dangerous. You are leaving yourself at the mercy of the platform creators. They can shut down or shut you down at any time! Change the algorithms and make it hard for you to be seen. You should always have an email list, which is first and foremost. You will see me bang on about email lists until the day I die. If you don’t have one, then don’t waste your money or time recording. Bringing people onto your email list is the only way to get rid of the social media middleman.
But social media is certainly a great tool to help build your music career, as long as it is part of a bigger marketing strategy. We all know the main social media platforms and how they work, but one...
Oh boy, I am super pumped to write about this topic! Mainly because I used to HATE creating content, and although I’m still not a massive fan of creating content, I have created a system that allows me to create a whole month of content in just a few days.
I put out a tonne of content for Release Queen out every week. I have a Blog, Podcast, YouTube channel, Facebook, Instagram and TikTok… and I don’t even like social media! I prefer to live life in the moment rather than post everything I do to my social media accounts. But, as an artist, or an online content creator, it becomes a necessary evil to create a good amount of high-quality content.
If you’re anything like me and pretty much all of my students, when you aim to create content, you either sit in front of the computer screen staring blankly for hours or you just post whatever is going on that day. This is precisely how NOT to create content.
The idea behind creating content is to...
At the time of writing this, we are in the second week of 2022! Time is moving ultra-fast, and it's time to double down on things that will help grow your music career.
I've had this question a few times over the last year, so I thought I would talk about it and give you my honest opinion, because that's what I do, give you my honest and very down to earth opinion. So, should you have a YouTube channel for your music? YES, you should. When I write these blogs, I like to give you reasons for my thoughts. Usually, I give you 3 or 4, so here are the 3 reasons for having a YouTube channel for your music.
1. YouTube is searchable - When you create content, it's important to get the most out of every piece you create, and the best way to do that is to create searchable content. What is searchable content? It's content that doesn't disappear, content that is searchable for years to come. So when you create the metadata for your YouTube videos, i.e. the tags and headings...
So .. I started up my Instagram page about 8 months ago, but I wasn't very focused on it until the last 2 months.
I set myself an Instagram growth challenge at the beginning of the year where I spend 30 minutes a day on Instagram and boy has it been an eye-opener.. holy crap! If I've learnt anything .. it is absolutely what not to post.. there is some utter crap posted on there .. I mean some of the captions are so thoughtless that it makes me mad and even if I liked the picture I'm not about to physically press like because I am too annoyed.
Watch the video for some examples of what not to write...
But in terms of what to write.. make an effort, think about what people might find interesting .. but not too obscure .. cus some of them are so left of field I take the time to read but feel dumber for reading.
Be thoughtful, think about what is interesting to your audience and don't make it all about you all of the time! Get them involved, aks them...
Ok, so I will admit it, I think I'm just outside of the Instagram generation and to be truthful I hate the idea of feeling like I am living my life down the barrel of a camera or looking for the next chance to get a great selfie, to me that is tiring. I found Facebook much easier and built a following of over 33k.
I have only recently started up an Instagram account for Shape Music. I have noticed a significant difference between growing an account now in comparison with growing an account just a few short years ago, bearing in mind that one is to promote myself as an artist and this one is to share tips and career advice.
So! I figured I had better get learning about this platform because it seems to be sticking around, so since, I have spent a reasonable amount of time reading and taking a few short courses on how to maximise the Instagram Platform.
Here are 3 awesome hacks to use to grow your Instagram account:
1. Don't post crap! It sounds pretty simple,...
"Link In Bio" could very well be the best marketing tool that you can and should include in your social media bio. Social media such as Facebook, Instagram, Twitter, Tik Tok etc. are platforms that help you communicate with your audience. However, because they are at the mercy of the algorithm gods, it's never a good idea to put all of your eggs in the social media basket.
As you build your audience across multiple platforms, they must have a way of linking up to each other, and on some platforms like Instagram, it can be difficult. As you grow your audience, you need to be able to direct them to your music and products without having to post about it daily. This tool allows us to do that.
1. What is "link in bio". If you ever see "link in bio" written on any of your social media platforms, then it is referring you to the bio on the page. Within the bio, there will be a link, or we also call it a URL. When clicked, this link takes the audience to a page that...
To be successful in business, you need an audience to sell to; every business needs clientele. Who is a musician's clientele? It's our fans. Without fans, we wouldn't be able to have a profitable career. Your Music is a business, and we need to treat it as one. Aside from always creating, we also need to be always promoting, building your brand and growing your fan base.
Certain things need to be put into place to guarantee the growth of your fanbase, and beyond implementing these, you also need to be consistent. Without consistency, there is little to no hope of growing your fan base.
1. Know who you are and who your target audience is. Knowing who I was and who my target audience is, took me a very long time to learn but knowing who you are as an artist will then allow you to focus on who your target audience is. Why is your target audience so important? Remember, you are looking for potential fans that will be interested in your style of music,...
Do you want to be an independent recording artist? Gig, tour, write or record? It can be really overwhelming and hard to know exactly where to start. Here are the first 3 things that you need to do to kickstart your career.
1. START. Starting can be the hardest thing to do but if you don't take the plunge and start, you will wait until you think you're ready or good enough and that will probably be never! So start! Start with the easiest thing that doesn't cost any money! Start building your profile. This means getting out there in front of anybody and everybody. Create social media accounts and start uploading pictures and videos, start live streaming. People need to know who you are!
2. PLAN. Create a plan. Think about what it is that you want to achieve as an artist. Do you want to gig or perhaps tour? or are you wanting to release music? Or perhaps you want to do all of the above. Spend an hour creating a plan that sets out what you want to achieve and stick to it.
After many years, mistakes, and a tonne of money wasted, the most important thing I have learnt is that there is a process and you need a plan! That is why I have developed the 5 Step Plan To Independent Recording Artist Success.
The 5 Step Plan is a 12 page PDF download that moves through the 5 important steps that an independent artist must follow to successfully build a career in the music industry. In this video blog, I discuss the following 5 steps.
Download the FREE PDF below to learn about them in more detail.
You can choose to be impacted or impactful, but just remember, every choice we make has consequences, good or bad.
We all know that it is a difficult time in life at the moment, for the entire world, but if you choose to stop, give up, not move forward and choose the negative path or mindset, then this will have an impact on your brand.
People are looking for positives, people want to laugh, they want to have fun, be entertained, that's why we use social media. You have a unique position to be able to share any message you have to an audience through your social media platforms. Choose wisely! You will be remembered for what you share, remembered for your attitude and remembered for your actions during the COVID-19. You will be remembered by your supporters/fans, friends, family and your industry!. I cannot stress enough that you are being watched! Social media can be very dangerous if you don't use it well, it can have severe...
Learn to release your music like a pro with this FREE training so you can grow your fanbase and get paid with this super easy step-by-step FREE training!