The 4 Different Types Of Spotify Playlists Your Music Can Land On

spotify Nov 02, 2022

When you upload your music to Spotify, you are creating huge potential for your music to be discovered, which is why you need to make the most of your Spotify platform. If you want to hear more about making the most of your Spotify platform, then clear HERE.

Aside from sending people to your music on Spotify, you should aim to get your music on Spotify playlists, as they can substantially boost your streams and put you in front of millions of people. Many artists are being discovered just like this.

With over 183 million subscribers, Spotify is a powerful platform and marketing tool. If you’re only using it to upload your music, then you are leaving a lot of opportunities for career growth on the table. 

One key way to boost your streams, increase your fanbase and raise your profile is through Spotify playlists. A playlist is a compilation of different songs. So instead of searching around Spotify for your favourite songs, you can create a playlist of your favourites,...

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3 Reasons You Should Treat Spotify Like Your Other Social Media Platforms

 When it comes to social media, indie artists tend to think that TikTok, Instagram and Facebook are the be-all and end-all for promoting their music. But that couldn’t be further from the truth. While they all help, focusing on one platform isn’t a smart marketing tactic. It’s dangerous. You are leaving yourself at the mercy of the platform creators. They can shut down or shut you down at any time! Change the algorithms and make it hard for you to be seen. You should always have an email list, which is first and foremost. You will see me bang on about email lists until the day I die. If you don’t have one, then don’t waste your money or time recording. Bringing people onto your email list is the only way to get rid of the social media middleman.

But social media is certainly a great tool to help build your music career, as long as it is part of a bigger marketing strategy. We all know the main social media platforms and how they work, but one...

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Why You Need Spotify Even Though It Pays Poorly

music marketing spotify May 11, 2022

There is a bit of back and forth in the music industry around streaming and how much an artist actually gets from streaming platforms such as Spotify. Some say it's just not worth it and that we should stay away from streaming platforms and just sell our music at our shows.

While I definitely agree that it is frustrating to be paid peanuts for our music, I do not agree that we shouldn't put our music on the platforms. Unless you're Taylor freakin Swift, who doesn't need the extra pocket money and doesn't need the exposure, you should be on there! Streaming is here to stay, and if you want to be here to stay, you better jump on board the stream train ... choo choo!

Here are three compelling reasons why! 

1. It's an inexpensive marketing tool: I think some of the people that tell you to stay off Spotify could be some of the same that are against music marketing and believe your "music should speak for itself". However, when you have music to sell, you have a...

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What Is The Difference Between Pre-Add, Pre-Save And Pre-Order?

spotify streaming Apr 14, 2021

This one always used to get me, perhaps because I don't really use Spotify. We have an Apple Music subscription. 

Pre-saves, pre-orders and pre-adds are a great way to create revenue before its actual release, hence the meaning of "pre". 

But what are the differences with all of the pre words?

PRE-ORDER: A pre-order is an option that will allow you to sell your release before the actual release date, kinda like if you pre-order a game (or so my kids tell me). A pre-order is usually a great way to improve your charting chances on a chart such as the iTunes chart. Instead of everyone needing to buy on the day, you can have your fans purchase it in dribs and drabs which all count towards that first day of sale. 

Instant gratification:  Instant gratification can also be used to allow listeners to purchase select tracks in a pre-order before a release, meaning that they will get access to whichever track you allow them to before the release of the album.


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Spotify For Artists - Your Questions Answered

music marketing spotify Jan 20, 2021

It's important to know how Spotify works.. as an artist, and you need to know how to sign up for an artist profile, pitch your songs for playlists, and monitor your stats. It's essential to know where you can find the numbers, what they mean and how you can improve them. 

In this video, I go through my own Spotify dashboard and breakdown the following: 

- How to set up your artist profile
- Your Music Numbers (Including streams and songs you've released)
- Playlists (Which songs have made it onto what playlists)
- Where you can find your future releases that have been sent to Spotify by your distribution house
- Where to pitch your upcoming release to Spotify Playlist Consideration
- Audience 

Building your Spotify profile is just like building all of your other social media platforms; only this one can pay higher dividends. You want to direct your audience to Spotify and build a community on Spotify so that the algorithm realises you have a following and will share...

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3 Tips To Get Your Music On A Spotify Playlist

Do you ever wonder how music ends up on a Spotify playlist? I have been included on several Spotify and Apple playlists, which helped with boosting my streams and growing my fanbase. 

As you can imagine, there are many artists on Spotify; I'm talking more than a million! So as you can appreciate, it's not that easy to score a spot on a Spotify playlist, but that doesn't mean it's impossible. 

Here are 3 ways to improve your chances of landing a spot on a Spotify playlist. 

1. Pitch straight to Spotify. Direct playlist pitching is the best and most straightforward way to get your music onto a playlist. If you haven't already, sign up and link your Spotify artist profile to Spotify for Artists. Then head to the Music tab of your Spotify for Artists dashboard and choose 'Upcoming'. From here you can select the release you'd like to submit for playlisting.

There are a few things to remember when pitching your song.

- You can only pitch music that hasn't been...

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