It’s no secret that money can be pretty tight for indie artists. I’ve spent the majority of my 25 years plus years in the industry as an indie artist, so I get it. At times I’ve had the money for a publicist, but most of the time, I couldn’t afford one.
Before I give you my secret weapon in today’s episode to help you overcome this little hiccup, let’s briefly discuss what a publicist is and how they can help your career.
A publicist acts as the middleman between you and the media. They have relationships with many different media personalities and contacts throughout the industry. This puts them in a strong position to represent your work and, therefore, increase your publicity opportunities.
But! What happens when you can’t afford one? Or you forgot to budget for one, and you are releasing your music as an indie artist? The job falls in your lap, and if you have no contacts and no prior history or relationships, then you will...
There is one asset, one thing going for us that so many of us seem to forget, or we look past and don't realise that it is one of the most essential components of being successful, not just within the music industry but in life.
Yes, I am talking about your uniqueness! Who wants a thousand Kim Kardashians or 10 thousand Ed Sheeran's? What even made them special? They found their strengths, found what they were good at, found a way to show their audience who they are and what makes them who they are, and that is precisely what you need to do.
The best thing about this is that it is easy! We can stop pretending to be someone else and start focusing on who we are, what are our qualities, strengths and weaknesses? The most wonderful thing that you can do for yourself right this very minute is to stop and realise that you are the only one of you in the world, according to my husband he believes that the work is lucky that there is only one of me! But in truth, we...
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